AI can build a website in minutes. It must start with better defaults.
AI website generators can spit out a website in a matter of moments, but they remain difficult to read and navigate for much longer.
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EmailHow email reaches people, what recipients experience, and the invisible mechanics that shape trust.
HumaningBeing a person at work and among other people—identity, relationships, visibility, care, confidence, and change.
BridgingExplaining complex ideas, connecting perspectives, and making expertise easier to understand and share.
Hospitable by designDesigning digital spaces to welcome more people, remove avoidable barriers, and work across different bodies, minds, devices, and circumstances.
Necessary boringsThe recurring, unglamorous work that keeps inboxes, businesses, projects, and lives functioning.
More notes
Having memorable keywords is important, but not when they're misunderstood.
A welcome email isn't only for the moment it was received. It also serves as a future receipt.
Welcome emails are the first impression we make on the new subscriber but it's one that we often "set and forget".
AI tools have added a new layer to the sender-recipient interaction.
How to make self-promotion easier and more structured.
How do people know when you're the right person to call on?
Starting a newsletter is hard, but keeping it going is harder. The middle stage, the "newsletter donut hole", is where a lot of senders stop.
It's a common tale: sender begins building a list with hope, and then life gets in the way. How do you recover from ghosting your subscribers?
How do you know if Gmail is delivering your emails? Many senders don't know that Google doesn't report data like spam complaints to ESPs.
Skipped sends erode the connection over time, despite our best intentions.