Polite or confusing?

Two things happened in the same week that made me realize I have a problem.

A former client reached out about working together again. He already trusted me, and his next question was still: so... how do we do that? He'd already been through a deliverability audit with me and he still had to ask, because I'd never made it easy to figure out.

Then a few days later, a new connection on LinkedIn told me she'd check out my newsletter to learn more about what I do. My newsletter. Which is mostly me going on about Google Postmaster Tools and inbox placement.

That's not a services page. That's me being enthusiastic about the deliverability iceberg.

Two interested people in same week had to go hunting for information that should be readily accessible.

I've been so worried about being That Person (you know the one, where every story somehow lands on "and that's why you should buy my thing") that I overcorrected into being almost invisible about what I actually offer. 

I rarely mention my services. I'll occasionally include a CTA for a Power Up Hour if it feels organic, which means almost never, because it never quite feels organic enough.

I thought I was being respectful of people's inboxes and attention spans, but really I was just being confusing.

On a group call in her membership recently, Jessica Lackey used the phrase "call me when" and it stuck with me.

The idea is simple: make it easy for the people around you to know what situation should make them think of you. When should someone's brain go "oh, I know who to call about this"? If you haven't told them, they won't.

And I hadn't told them.

Starting now, there's a new section at the bottom of my newsletter. It's a standing "how to work with me" block, and it's going to be there every time. I'm done making people guess.

Before you scroll down, I want to flip this around.

How can I work with you?

The whole point of this post is that people can't respond to what you haven't made clear. That goes both ways.

Call me when...

...your emails aren't landing and you're not sure why. I work with solopreneurs and small teams who know something's off but can't pinpoint it. A Power Up Hour is usually the right starting point: we dig into your setup together and you leave with a clear picture and a plan.

If you need ongoing eyes on things, I do monthly monitoring too.

...you need a deeper look under the hood. For larger organizations or more complex problems, I do deliverability audits, migration readiness assessments, system diagnostics, and strategy roadmaps. This is for when it's not a quick fix, it's a "something is structurally wrong and we need to find it" situation.

...your client has a deliverability problem and it's not your lane. If you're an agency, a freelance strategist, or a fractional CMO and your client's email performance is tanking, I can work under your brand or alongside you. You get to stay focused on strategy and creative and I handle the infrastructure layer. Your client never needs to know my name, or I'm happy to be introduced directly.

Either way, you look good.

...someone you know says "I think my emails are going to spam." You don't need to understand the problem. Just point them my way.