AI website generators can spit out a website in a matter of moments, but they remain difficult to read and navigate for much longer.
MV Braverman
Having memorable keywords is important, but not when they're misunderstood.
A welcome email isn't only for the moment it was received. It also serves as a future receipt.
Welcome emails are the first impression we make on the new subscriber but it's one that we often "set and forget".
AI tools have added a new layer to the sender-recipient interaction.
How to make self-promotion easier and more structured.
How do people know when you're the right person to call on?
Starting a newsletter is hard, but keeping it going is harder. The middle stage, the "newsletter donut hole", is where a lot of senders stop.
It's a common tale: sender begins building a list with hope, and then life gets in the way. How do you recover from ghosting your subscribers?
How do you know if Gmail is delivering your emails? Many senders don't know that Google doesn't report data like spam complaints to ESPs.
Skipped sends erode the connection over time, despite our best intentions.