The Chrysler Building offers a lesson in digital tenancy: owning your content isn’t the same as controlling the platform it depends on.
MV Braverman
What happened when LinkedIn suddenly restricted my account and why 'build an email list' isn't enough.
The boring systems behind the scenes rarely demand attention, which is exactly why they're so easy to neglect.
AI website generators can spit out a website in a matter of moments, but they remain difficult to read and navigate for much longer.
Having memorable keywords is important, but not when they're misunderstood.
A welcome email isn't only for the moment it was received. It also serves as a future receipt.
Welcome emails are the first impression we make on the new subscriber but it's one that we often "set and forget".
AI tools have added a new layer to the sender-recipient interaction.
How to make self-promotion easier and more structured.
How do people know when you're the right person to call on?
Starting a newsletter is hard, but keeping it going is harder. The middle stage, the "newsletter donut hole", is where a lot of senders stop.
It's a common tale: sender begins building a list with hope, and then life gets in the way. How do you recover from ghosting your subscribers?
Software developers build products to capture and store as much data as possible. What happens when a customer wants the opposite?
How do you know if Gmail is delivering your emails? Many senders don't know that Google doesn't report data like spam complaints to ESPs.
Is a newsletter the right starting point for email marketing? Not always.
Accidental breaks from a newsletter aren't a failure; they offer a valuable opportunity to evaluate its actual strategic purpose.
Subscribing to your own list with a fresh email address is the easiest, most effective way to audit and fix your customer journey firsthand.
Skipped sends erode the connection over time, despite our best intentions.