The Chrysler Building offers a lesson in digital tenancy: owning your content isn’t the same as controlling the platform it depends on.
Necessary borings
The recurring, unglamorous work that keeps inboxes, businesses, projects, and lives functioning.
The boring systems behind the scenes rarely demand attention, which is exactly why they're so easy to neglect.
Welcome emails are the first impression we make on the new subscriber but it's one that we often "set and forget".
Software developers build products to capture and store as much data as possible. What happens when a customer wants the opposite?
Is a newsletter the right starting point for email marketing? Not always.
Subscribing to your own list with a fresh email address is the easiest, most effective way to audit and fix your customer journey firsthand.