What happened when LinkedIn suddenly restricted my account and why 'build an email list' isn't enough.
How email reaches people, what recipients experience, and the invisible mechanics that shape trust.
A welcome email isn't only for the moment it was received. It also serves as a future receipt.
Welcome emails are the first impression we make on the new subscriber but it's one that we often "set and forget".
AI tools have added a new layer to the sender-recipient interaction.
How to make self-promotion easier and more structured.
Starting a newsletter is hard, but keeping it going is harder. The middle stage, the "newsletter donut hole", is where a lot of senders stop.
It's a common tale: sender begins building a list with hope, and then life gets in the way. How do you recover from ghosting your subscribers?
How do you know if Gmail is delivering your emails? Many senders don't know that Google doesn't report data like spam complaints to ESPs.
Is a newsletter the right starting point for email marketing? Not always.
Accidental breaks from a newsletter aren't a failure; they offer a valuable opportunity to evaluate its actual strategic purpose.
Subscribing to your own list with a fresh email address is the easiest, most effective way to audit and fix your customer journey firsthand.
Skipped sends erode the connection over time, despite our best intentions.